Sunday, June 03, 2007

Box Office Manipulation

I was overcome by a wonderful epiphany this morning. As a matter of regular curiosity, I checked the rankings of the box office films from this weekend. As I wandered aimlessly through the list, I noted again that the top grossing films were all the very recent movies, many of which contain dark and disturbing images such as the Harry Potter series and Lord of the Rings. I think we seem to accept this list as the "best films ever made."

I have often heard that "Gone With The Wind" continued for decades to be the all-time most viewed film, but on this list, it has dropped to #76 and is in danger of falling of the list entirely. I was saddened to see the number of films that carry an "R" rating and was afraid that it reflected the sorry state of our viewing appetite.

Then I noticed that the gate receipts could be adjusted to our current dollars. This allows old films like "Gone With The Wind" and "Sound of Music" to compete directly with "Pirates" and "Potter".

What a surprise!! This list not only has only 1 dark film in the top 20, "The Exorcist" in #9, but also contained all my favorites including "The Sound of Music," "Doctor Zhivago," "101 Dalmatians," "Ben Hur" and "The Sting."

My personal all time favorite, "Star Wars," was firmly still entrenched in 2nd place right below the all -time classic, "Gone With The Wind." Of the current "top ten films," the only ones to remain were "Star Wars" in second, " E.T." in fourth, while "Titanic" dropped to ninth.

There can be several lame excuses brought forward to discredit my elation, such as; these films were shown before videos and DVDs so they played in theaters longer or they have been around longer so more people have had an opportunity to see them, so this isn't a fair comparison. Maybe, or maybe not. It's possible that the real money makers throughout history have been those films that had universal themes, poignant plots and were set in a venue that wasn't offensive to good people.

Here are the top twenty on each list for you to compare:

Current Domestic Gross
RankTitle(click to view)StudioLifetime GrossYear
1 Titanic Par. $600,788,188 1997
2 Star Wars Fox $460,998,007 1977^
3 Shrek 2 DW $441,226,247 2004
4 E.T.: The Extra-Terrestrial Uni. $435,110,554 1982^
5 Star Wars: Episode I - The Phantom Menace Fox $431,088,301 1999
6 Pirates of the Caribbean: Dead Man's Chest BV $423,315,812 2006
7 Spider-Man Sony $403,706,375 2002
8 Star Wars: Episode III - Revenge of the Sith Fox $380,270,577 2005
9 The Lord of the Rings: The Return of the King NL $377,027,325 2003
10 Spider-Man 2 Sony $373,585,825 2004
11 The Passion of the Christ NM $370,782,930 2004^
12 Jurassic Park Uni. $357,067,947 1993
13 The Lord of the Rings: The Two Towers NL $341,786,758 2002^
14 Finding Nemo BV $339,714,978 2003
15 Forrest Gump Par. $329,694,499 1994
16 The Lion King BV $328,541,776 1994^
17 Harry Potter and the Sorcerer's Stone WB $317,575,550 2001
18 The Lord of the Rings: The Fellowship of the Ring NL $314,776,170 2001^
19 Spider-Man 3 Sony $312,764,000 2007
20 Star Wars: Episode II - Attack of the Clones Fox $310,676,740 2002^


Domestic Gross, Adjusted For Inflation
RankTitle (click to view)StudioAdjusted GrossUnadjusted GrossYear^
1 Gone with the Wind MGM $1,329,453,600 $198,676,459 1939^
2 Star Wars Fox $1,172,026,900 $460,998,007 1977^
3 The Sound of Music Fox $937,093,200 $158,671,368 1965
4 E.T.: The Extra-Terrestrial Uni. $933,401,500 $435,110,554 1982^
5 The Ten Commandments Par. $861,980,000 $65,500,000 1956
6 Titanic Par. $844,515,900 $600,788,188 1997
7 Jaws Uni. $842,758,600 $260,000,000 1975
8 Doctor Zhivago MGM $816,811,300 $111,721,910 1965
9 The Exorcist WB $727,541,800 $232,671,011 1973^
10 Snow White and the Seven Dwarfs Dis. $717,220,000 $184,925,486 1937^
11 101 Dalmatians Dis. $657,455,500 $144,880,014 1961^
12 The Empire Strikes Back Fox $646,028,600 $290,475,067 1980^
13 Ben-Hur MGM $644,840,000 $74,000,000 1959
14 Return of the Jedi Fox $618,910,900 $309,306,177 1983^
15 The Sting Uni. $586,560,000 $156,000,000 1973
16 Raiders of the Lost Ark Par. $579,973,400 $242,374,454 1981^
17 Jurassic Park Uni. $567,234,400 $357,067,947 1993
18 The Graduate AVCO $563,059,800 $104,901,839 1967^
19 Star Wars: Episode I - The Phantom Menace Fox $558,153,800 $431,088,301 1999
20 Fantasia Dis. $546,426,100 $76,408,097 1941^